We ultimately chose Flowstate, not only due to their location, but their overall experience and like-minded values.
We searched extensively, not only sourcing locally in the Denver market, but including other more well known markets such as San Francisco and New York. This project was long and I wished it moved faster and yet, looking back on it, I understand the implications of rushing things - we wouldn't have the outcome we do now.
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What did you find most impressive or unique about this company?įlowState Branding was, dare I say it, the most creative agency I worked with in my 20-year career. They continue to bring thought-leadership and an understanding of how to connect to our audience.Īre there any areas for improvement or something they could have done differently?
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The Flowstate team was communicative and professional throughout. Our project was long from a timeline perspective due to the added complexity of the research project. We've received positive feedback from our teamĭescribe their project management style, including communication tools and timeliness. We've soft-launched the revised brand and it has immediately matured our brand's presence. We're currently in the process of working on a new website with Flowstate. We also had the 3rd party research team on our project which included 4 people.Ĭan you share any outcomes from the project that demonstrate progress or success? We had 5-6 people work on our project including the creative director, copywriter, designers, and project manager. From a process standpoint, it was what I've come to expect with branding work aside from the stylescape which again, was very insightful and helpful. We loved this process and deliverable - it really painted a clear picture of where our evolved brand was heading.Īfter several rounds of presentations, the final brand guidelines and stylescape were delivered. This process drove the development of something Flowstate refers to as the Stylescape. Part of the first phase also contained a market research project which required discovery and interviews to develop the questionnaires. This project was involved and included multiple interviews and discovery sessions. Our initial meetings with Flowstate were productive and we 'connected.' They were a great fit for us.ĭescribe the scope of their work in detail, including any steps and the final deliverables. When searching for an agency, we believe the work is just as important as the relationship you foster with your agency partner. Our nationwide search was thorough (and time-consuming). There was also a copywriter, a designer and developers executing the project. We primarily corresponded with a project manager for all questions and changes. How many people from the vendor's team worked with you, and what were their positions? We used Google docs for the copy and Asana to manage all tickets once the website was in development. We edited the copy with several iterations and reviewed mockups for the WordPress site. The team delivered mockups for the new look & feel of our site and drafted the first round of copy per our guidance. We had a kickoff meeting to discuss our goals for the new site.
We also felt that their cost estimate was reasonable compared to other options.ĭescribe the scope of work in detail, including the project steps, key deliverables, and technologies used. They were creative, genuine and seemed like they would be a true partner on this project rather than having us just be a number in their client pipeline. We chose Flowstate due to their thorough proposal and demonstrated understanding of our mission & goal for this project. We searched online for website developers in Denver and secured proposals from 5+ design firms. How did you select this vendor and what were the deciding factors?
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